Microsoft and MediaCart prepping self-checkout
carts,
with RFID, video and grocery lists for good
measure
Posted Jan 14th 2008 10:01AM by Paul Miller
Filed
under: Misc. Gadgets
We've heard plenty of these initiatives
before, but with the likes of Microsoft pushing the tech, it might not be too
long before we're all pushing a super-connected shopping cart down the aisle.
Microsoft's aQuantive acquisition last year has the company looking to new ad
venues, and apparently shopping carts are one of those. Microsoft has been
working with a company called MediaCart which builds a cart-mounted computer
that helps consumers navigate the store, and then checks them out when they're
done. Microsoft wants to bring video ads into the mix, and the companies will
start testing out the carts in ShopRite markets in the second half of 2008.
Shoppers can bring their list to the store with a swipe of their loyalty card,
and RFID tracks their movements around the store to pinpoint advertisements and
other useful information. That's a whole lot of tech coming soon to a bum near
you.
Original article: Engadget.com
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